I won't lie, I just wanted something that was in the 10th anniversary color scheme. I'd also been wanting a keychain cube for a while, so this fit both my criteria.
Right off the bat, I thought it was the perfect size to add to my keys, and the little logo loop that comes with it is cool as well. I like being able to easily remove the cube from the clip when I want to solve.
The colors are very pretty and vibrant and I'm a huge fan. I will say, I had to add lube for a more pleasant solving experience, but what can you expect from a mini cube that stays on your keys?
I thought it was cool that it also came with a simple **** tensioning system. It came a little tight out of the box, but nothing that loosening each **** couldn't fix.
If you want a simple keychain cube that does the job, with an added awesome color scheme, this does the job.